Human-Centered Innovation
Create value and gain long-term advantage with human-centered solutions
Our Process
Our Services
OUR DIFFERENTIATORS

We create value and long-term advantage through a holistic design approach that emphasizes immersion in the context of the customer’s natural environment.

Customer-centric Vs. User-centric

Active listening and observation techniques foster empathy, allowing us to tap into the hearts and minds of customers to uncover deep motivations and values

Comprehensive Journey Mapping

Detailed observation and analysis of intentions and behaviors in the context of the entire product experience reveal how motivations intersect with pain points and delighters. By systematically mapping micro-moments, we reveal gaps in the customer journey that point the way to an optimal user experience.

Pinpointing Dilemmas

A thorough understanding of customer needs and wants reveals inherent conflicts that inspire opportunities for disruptive and emotionally-informed design solutions

We believe customer empathy is the cornerstone to unlocking the true potential of your business. Our proprietary approach provides a platform for the disruptive and emotionally-based philosophy we call Designing for Happiness (D4H).

D4H Express
  • Insight exploration in the user’s context
  • Journey mapping of existing pain points
  • Visual prototypes translating pain points to bliss points for sample scenarios
  • 4-week time frame
D4H Express + Agile Development
  • Insight exploration in the user’s context
  • Journey mapping of existing pain points
  • Visual prototypes translating pain points to bliss points for sample scenarios
  • UX research and design
  • System architecture assessment
  • Minimum viable product (MVP) translation and feasibility assessment
  • 9-week time frame
D4H Turbo
  • Insight exploration in the user’s context
  • Journey mapping of existing pain points
  • Visual prototypes translating pain points to bliss points with integration into broader product development initiatives
  • 12 to 16-week time frame

Our approach to design is built upon a unique and proprietary process.

Turbo Prototyping

Our team of engineers balance usability with usefulness, bringing ideas to life iteratively, during customer immersion sessions, to gain further insight into potential solutions

Diversity of Talent

Our team is comprised of multiple disciplines working together synergistically: cultural anthropology, behavioral psychology, interactive design, engineering, semiotics and marketing

Holistic Interpretation

We translate our findings into an innovation roadmap. Seamless and comprehensive design solutions place an emphasis on converting nodal pain points to bliss points for monetary gain and a positive ROI.