Rogelio Rocha
Vice-President for Mexico & Latin America


Rogelio is a multicultural leader with 20+ years of proven track record of high performance in sales, customer relationship management and consistent performance of Global Operations in the IT industry. During his professional career, Rogelio has been recognized as an effective team builder, strategist and decision maker. Results-oriented leader with proven global business experience and a strong background in the areas of Sales, Information Technology, Logistics and Manufacturing has achieved goals such as:

  • 70% revenue increase in five years as Global Account Director (~100M Revenue)
  • Eight-(8) digit annual revenue goals met and exceeded, with average annual growths of 15%
  • Responsible for defining a global teams focused on specific segments of business, industries and regions, led by Global Account Directors, to stimulate accelerated revenue generation from a new sales perspective, and organic growth

Rogelio comes from Softtek where he performed as Business Relations Manager, Business Relationship Director and VP – Global Account Director for their largest client. Prior to that, he has held various leadership roles in GE Ddemesis where he performed as Customer Relationship Manager, in GS Comunicaciones where performed as Information Technology Director, and GEUSA-Pepsi where he performed as Corporate IS Director.